Privacy Policy

At Parenting Life Lab, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect information when you visit parentinglifelab.com, including data processed by our advertising and analytics partners.

Information We Collect

We collect minimal information to provide you with the best experience. This may include: cookies and similar technologies for site functionality, analytics, and advertising; information you submit when contacting us (name, email, message content); and anonymous usage data such as pages visited, approximate location derived from IP address, device and browser type, and referral source.

How We Use Your Information

We use the information we collect to: respond to your inquiries and messages, improve our website content and user experience, analyze website traffic and usage patterns, deliver and measure advertising, and ensure the security of our website.

Cookies

We use cookies to enhance your browsing experience. These include essential cookies for website functionality, analytics cookies to understand how visitors use our site, and advertising cookies that only load after you accept them. Every category, provider and duration is listed in the Cookie Policy, and you can change your choice at any time through the "Cookie settings" link in the footer or your browser settings.

Advertising — Google AdSense and Ad Partners

Parenting Life Lab uses Google AdSense to display advertisements. Google, including its DoubleClick advertising platform, is a third-party advertiser that uses cookies and similar technologies to serve ads based on your prior visits to this and other websites. This allows Google and its ad partners to show you personalized ads relevant to your interests.

You can opt out of personalized ads at any time by visiting Google Ads Settings. You can also opt out of third-party ad partners' use of cookies for personalized advertising by visiting aboutads.info/choices (DAA), optout.networkadvertising.org (NAI), or youronlinechoices.eu (EU).

A current list of Google's certified advertising partners is available at Google's certified ad technology providers. For details on how Google uses information from sites that use its services, see policies.google.com/technologies/partner-sites.

Other Third-Party Services

Payments and purchases. When you buy a guide, payments are processed by Stripe Payments Europe Ltd on our behalf. Stripe collects and processes the data needed to complete the sale: your name, email address, billing country and payment details. Card and bank details never reach this site and are never stored by us. We receive and store only the order record required to deliver your download and support you afterwards: email address, the guide purchased, and the Stripe order reference. Stripe handles its own processing under the Stripe privacy policy. If you opt in to our newsletter at checkout or elsewhere, your email is also stored with our email provider until you unsubscribe.

Newsletter. Our letter uses confirmed (double) opt-in: after you submit your address we send one confirmation email, and nothing else is sent unless you click the link inside. We store your email address, the page you signed up from, and the timestamps of your consent and confirmation as proof of consent under GDPR Article 7. The legal basis is your consent, which you can withdraw at any time using the unsubscribe link in every letter or on our unsubscribe page. Delivery is handled by Brevo (Sendinblue SAS, France) as our processor.

Calendar links. Members can create a personal calendar subscription link that shows their family entries — upcoming items, the current plan day and planned dinners — inside Apple Calendar, Google Calendar or Outlook. The link contains a random secret and is not indexed, but anyone who has the full address can read those entries without signing in, and Google and Apple fetch it through their own servers. You can replace the link at any time in your account; the previous one stops working immediately.

We also use: analytics providers to understand website usage, and affiliate programs (Amazon Associates / Audible) when we link to books we recommend. Each third-party service operates under its own privacy policy.

Your Choices Under GDPR (EU/EEA/UK)

If you are located in the European Economic Area or the United Kingdom, you have the following rights under the General Data Protection Regulation: the right to access, correct, delete, restrict, or port your personal data; the right to object to processing (including profiling for advertising); and the right to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal. You may also lodge a complaint with your national data protection authority. To exercise any of these rights, contact us at hello@parentinglifelab.com.

For EU/EEA/UK visitors, our cookie banner uses Google Consent Mode signaling so that personalized ads and analytics are only loaded after you accept. If you decline, advertising will be served in non-personalized mode where supported.

Your Choices Under CCPA / CPRA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the right to know what personal information we collect, the right to delete it, the right to correct inaccurate information, the right to limit the use of sensitive personal information, and the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.

We do not sell personal information for monetary consideration. However, the use of advertising cookies by Google and other ad partners may qualify as "sharing" under California law. To opt out of such sharing, decline analytics/advertising cookies in our consent banner, enable Global Privacy Control (GPC) in your browser, or email hello@parentinglifelab.com with the subject line "Do Not Sell or Share My Personal Information".

Affiliate Disclosure

Some links on our website are affiliate links. When you purchase through these links, we may earn a small commission at no extra cost to you. We only recommend products we genuinely believe in. The full statement, including display advertising and the paid workbooks, is on the Advertising & Affiliate Disclosure page.

Children's Privacy

Parenting Life Lab is intended for adults (parents, caregivers, and educators). We do not knowingly collect personal information from children under 13 (or under 16 in the EEA/UK). If you believe a child has provided us with personal information, contact us and we will delete it promptly.

Data Retention and Security

We retain personal data only as long as necessary for the purposes described in this policy or as required by law. Contact-form messages are kept for up to 24 months. Analytics data is retained per Google's defaults. We use industry-standard technical and organizational measures to protect your data, but no transmission over the internet is 100% secure.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us at: hello@parentinglifelab.com

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.